ShopWave — interactive demo, sample data only · Built by Plexowave
ShopWave · Mumbai HQ store

Store overview

Search orders, SKUs, AWB…
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Today at a glance
Tuesday, 15 Sep 2026 · 4:42 PM IST · synced with Shiprocket & Razorpay 2 min ago
Orders today
428
+12.4% vs yesterday (381)
Revenue today
₹7,84,320
+8.1% GST-inclusive, net of returns
Conversion rate
3.42%
-0.31 pt 12,514 sessions
Average order value
₹1,832
+4.6% prepaid AOV ₹2,104

Revenue — last 12 days

View full report
04
05
06
07
08
09
10
11
12
13
14
15
Peak on 12 Sep (₹9,12,640) driven by the GANESH15 coupon campaign — 1,284 orders, 38% first-time buyers.

Payment mix

Settlement report
UPI (prepaid)41%
Cash on delivery27%
Credit / Debit card18%
Netbanking8%
Wallet & Pay Later6%
COD share is down from 34% last quarter after the ₹49 COD handling fee was introduced.

Recent orders

Open order desk
OrderCustomerItemsPaymentAmountFulfilmentPlaced
#SW-24817
AD
Ananya DeshmukhPune, MH
3UPI₹4,299Packed4:31 PM
#SW-24816
RK
Rohit KulkarniNagpur, MH
1COD₹1,149Confirmed4:18 PM
#SW-24815
SN
Sneha NairKochi, KL
5Card₹8,764Shipped3:52 PM
#SW-24814
IM
Imran MominSurat, GJ
2UPI₹2,398Payment failed3:40 PM
#SW-24813
PV
Priya VenkateshChennai, TN
4COD₹3,050On hold — address3:11 PM
#SW-24812
HG
Harsh GoyalJaipur, RJ
1Netbanking₹6,499Shipped2:47 PM
#SW-24811
MB
Meera BhattAhmedabad, GJ
6UPI₹11,240Delivered1:58 PM
#SW-24810
TS
Tanvi SharmaGurugram, HR
2Wallet₹1,799Return requested12:36 PM

Top SKUs today

All products

Kurta Set — Indigo / M 142 u

Cotton Chinos — Olive / 32 118 u

Running Tee — Black / L 96 u

Jute Tote Bag — Natural 71 u

Copper Bottle 950ml 54 u

Abandoned carts

Send reminders
ShopperCartStage
Vikram Rathore₹5,420Payment page
Fatima Sheikh₹2,180Address
Arjun Pillai₹9,960Payment page
Nisha Agarwal₹1,299Cart
Deepak Yadav₹3,740Address
Kavya Reddy₹7,110Cart

Activity

Audit log

  • Manifest #MN-3391 handed to Delhivery — 118 shipments

    18 minutes ago · Bhiwandi FC

  • SKU SW-KRT-IND-M dropped below reorder level (14 left)

    52 minutes ago · auto alert

  • Refund ₹1,799 initiated for order #SW-24710 (size issue)

    1 hour ago · by Rakesh S.

  • Razorpay settlement ₹6,42,180 credited to HDFC ••4412

    Today, 11:02 AM

  • Coupon MONSOON10 expired — 2,841 redemptions

    Yesterday, 11:59 PM
Order desk
1,284 orders this week · 42 awaiting action · SLA breach in 3 orders
Awaiting dispatch
42
-9 since morning cut-off
RTO risk flagged
11
+3 mostly COD, tier-3 pins
Return requests
18
-12.5% 4.1% of delivered
COD vs prepaid
27 / 73
+2 pt prepaid share up

Filters

Reset
Awaiting dispatch
All modes
Any partner
01 Sep 2026 – 15 Sep 2026

All orders

Download GST invoice pack
OrderCustomerItemsPaymentOrder valueGSTCourier / AWBStatus
#SW-24817
AD
Ananya Deshmukh411045 · Pune
3UPI · Prepaid₹4,299₹655Delhivery · 8391042217Packed
#SW-24815
SN
Sneha Nair682020 · Kochi
5Card · Prepaid₹8,764₹1,337Blue Dart · 77120044912In transit
#SW-24812
HG
Harsh Goyal302017 · Jaipur
1Netbanking₹6,499₹991Ecom Express · EE884512Out for delivery
#SW-24809
RK
Rohit Kulkarni440010 · Nagpur
2COD₹2,248₹343Xpressbees · XB5591220RTO risk
#SW-24806
PV
Priya Venkatesh600042 · Chennai
4COD₹3,050₹465— not assignedAddress check
#SW-24803
MB
Meera Bhatt380015 · Ahmedabad
6UPI · Prepaid₹11,240₹1,714Delhivery · 8391039845Delivered
#SW-24799
IM
Imran Momin395007 · Surat
2UPI failed₹2,398₹366—Cancelled
#SW-24794
TS
Tanvi Sharma122018 · Gurugram
2Wallet₹1,799₹274Blue Dart · 77120039001Return requested
#SW-24790
KR
Kavya Reddy500084 · Hyderabad
3Card · Prepaid₹7,110₹1,084Ecom Express · EE884477Delivered
#SW-24788
DY
Deepak Yadav226010 · Lucknow
1COD₹1,499₹229Xpressbees · XB5590118Manifested
Orders left unpacked past 18:00 IST miss the same-day Delhivery pickup and roll to the next manifest. 3 orders are currently at risk.
Products & catalogue
312 products · 1,148 variants · 9 categories · prices shown GST-inclusive
Live products
287
+14 published this month
Variants (size/colour)
1,148
+62 avg 3.7 per product
Missing HSN / images
9
-5 blocks invoice generation
Avg rating
4.31
+0.08 from 8,942 reviews

Catalogue

Manage categories
ProductSKUCategoryVariantsMRPSelling (incl. GST)GST / HSNStatus
Handloom Kurta SetSW-KRT-INDEthnic wearS, M, L, XL × Indigo, Maroon₹3,499₹2,4495% · 6211Live
Cotton Stretch ChinosSW-CHN-OLVMen · Bottomwear30–38 × Olive, Navy, Beige₹2,299₹1,6495% · 6203Live
Dry-Fit Running TeeSW-TEE-RUNActivewearS, M, L, XL × Black, Grey₹1,299₹8995% · 6109Live
Jute Tote BagSW-BAG-JUTAccessoriesOne size × Natural, Rust₹999₹74912% · 4202Live
Copper Water Bottle 950mlSW-BTL-CPRHome & living950 ml × Hammered, Plain₹1,499₹1,09918% · 7418Low stock
Block Print Bedsheet SetSW-BED-BLKHome & livingDouble, King × Teal, Mustard₹3,999₹2,89912% · 6302Live
Leather Formal BeltSW-BLT-LTHAccessories32–42 × Tan, Black₹1,899₹1,34918% · 4203Draft
Ayurvedic Face Serum 30mlSW-SRM-AYRBeauty30 ml single₹1,650₹1,39918% · 3304Live
Bamboo Cutlery Travel KitSW-CTL-BMBHome & living4-pc, 6-pc₹899₹64912% · 4419Out of stock
Merino Blend MufflerSW-MFL-MRNWinter wearOne size × Charcoal, Wine₹1,799₹1,2495% · 6214Seasonal — hidden

Add product

Use template
Chikankari Cotton Kurti
SW-KTI-CHK
Ethnic wear · Women
2,999
2,099
5% (apparel under ₹2,500)
6211
Size: S, M, L, XL, XXL · Colour: White, Powder Blue, Peach

Category mix by revenue

Last 30 days

Ethnic wear ₹42.8L

Men · Bottomwear ₹31.2L

Home & living ₹24.6L

Accessories ₹15.9L

Beauty ₹9.4L

Winter wear ₹2.1L

Winter wear is intentionally suppressed until the 01 Oct catalogue switch.
Inventory
3 fulfilment centres · Bhiwandi, Bengaluru, Delhi NCR · stock synced at 4:15 PM
Units in stock
38,412
-1,204 net of today's dispatch
Low stock SKUs
7
+2 below reorder level
Out of stock
3
-4 ₹1.8L weekly demand lost
Inventory value
₹2.14 Cr
+6.2% at landed cost

Stock by variant

Download stock file
SKU (variant)ProductFCOn handReservedAvailableCoverStatus
SW-KRT-IND-MHandloom Kurta Set · Indigo / MBhiwandi624814
Reorder now
SW-CHN-OLV-32Cotton Chinos · Olive / 32Bhiwandi18439145
Healthy
SW-TEE-RUN-LRunning Tee · Black / LBengaluru963165
Watch
SW-BTL-CPR-950Copper Bottle · HammeredDelhi NCR412219
Reorder now
SW-BED-BLK-KNGBlock Print Bedsheet · King / TealBhiwandi23817221
Healthy
SW-CTL-BMB-6Bamboo Cutlery Kit · 6-pcBengaluru000
Out of stock
SW-BAG-JUT-NATJute Tote · NaturalDelhi NCR1294485
Healthy
SW-SRM-AYR-30Ayurvedic Serum · 30mlBhiwandi732845
Watch

Open purchase orders

Vendor directory
POVendorUnitsValueETA
PO-2291Saanvi Textiles, Ludhiana1,200₹9,84,00022 Sep
PO-2288Nirmal Handicrafts, Jaipur450₹3,17,500Delayed · 26 Sep
PO-2284Kaveri Exports, Tiruppur2,000₹11,40,00018 Sep
PO-2280Mehta Copperware, Rajkot600₹4,26,00017 Sep
PO-2276Green Roots Naturals, Kochi900₹5,04,00029 Sep

Stock movement

Full ledger

  • GRN-1187 received — 480 units of SW-CHN-OLV into Bhiwandi

    Today, 2:10 PM · QC passed 476 / 480

  • 318 units allocated to today's Delhivery manifest

    Today, 1:45 PM

  • Cycle count closed for Aisle B3 — variance 0.4%

    Today, 11:20 AM · Bengaluru FC

  • 62 units transferred Delhi NCR → Bengaluru (festive rebalance)

    Yesterday, 6:05 PM

  • 14 returned units quarantined pending quality check

    Yesterday, 4:30 PM
Customers
46,281 registered shoppers · 8,940 active in the last 90 days
New this month
2,417
+18.9% 61% from Instagram
Repeat rate
34.7%
+2.1 pt rolling 90 days
Avg lifetime value
₹6,340
+₹410 over 3.4 orders
Loyalty members
11,806
+934 25.5% of base

Top customers

View all 46,281
CustomerSegmentOrdersLifetime valueAvg orderPreferred paymentLast order
MB
Meera BhattAhmedabad, GJ
VIP · Gold31₹1,84,220₹5,943UPIToday
SN
Sneha NairKochi, KL
VIP · Gold27₹1,52,690₹5,655CardToday
KR
Kavya ReddyHyderabad, TS
Loyal19₹97,340₹5,123Card2 days ago
AD
Ananya DeshmukhPune, MH
Loyal16₹78,910₹4,932UPIToday
HG
Harsh GoyalJaipur, RJ
Loyal14₹71,480₹5,106NetbankingToday
VR
Vikram RathoreIndore, MP
At risk12₹58,220₹4,852COD74 days ago
FS
Fatima SheikhHyderabad, TS
New2₹4,380₹2,190UPI6 days ago
DY
Deepak YadavLucknow, UP
High RTO9₹21,940₹2,438CODToday

Segments

Edit rules

New (0–1 order) 24,118

Repeat (2–4 orders) 13,402

Loyal (5–14 orders) 6,905

VIP (15+ orders) 1,318

High RTO watchlist 538

Customers on the high-RTO watchlist are shown prepaid-only checkout after 2 refused COD deliveries.

Top cities

Heatmap
CityOrders (30d)RevenueCOD share
Mumbai3,214₹58.4L18%
Bengaluru2,876₹52.1L16%
Delhi NCR2,640₹47.9L29%
Hyderabad1,702₹30.6L27%
Pune1,488₹26.2L21%
Ahmedabad1,204₹21.8L33%
Lucknow812₹12.4L48%
Payments & refunds
Razorpay + PhonePe gateways · T+2 settlement to HDFC ••4412
Captured today
₹7,12,480
+9.4% 312 prepaid transactions
Pending settlement
₹14,86,910
Next payout 17 Sep, 11:00 AM
Refunds (7 days)
₹1,24,360
-6.8% 64 refunds processed
Payment failure rate
4.8%
-1.2 pt mostly bank OTP timeouts

Transactions

Open gateway dashboard
Txn refOrderGatewayMethodAmountFee + GSTNetStatus
pay_RZ9Kx41Ab#SW-24817RazorpayUPI · PhonePe₹4,299₹0₹4,299Captured
pay_RZ9Kw78Zt#SW-24815RazorpayCard · HDFC₹8,764₹186₹8,578Captured
pay_PP44219Qe#SW-24812PhonePeNetbanking₹6,499₹138₹6,361Settled
pay_RZ9Ku02Nm#SW-24799RazorpayUPI · GPay₹2,398₹0₹0Failed · OTP timeout
pay_RZ9Kt55Lp#SW-24794RazorpayWallet₹1,799₹38₹1,761Refund in progress
cod_BD771204#SW-24788XpressbeesCOD remittance₹1,499₹49₹1,450Awaiting remittance
pay_PP44198Rd#SW-24790PhonePeCard · ICICI₹7,110₹151₹6,959Settled
pay_RZ9Kq18Vs#SW-24771RazorpayUPI · Paytm₹3,249₹0₹3,249Settled

Refund & return requests

Policy settings
OrderReasonAmountStage
#SW-24794Size too small₹1,799Pickup scheduled
#SW-24710Colour differs from images₹2,449QC passed
#SW-24688Damaged in transit₹1,099Refunded
#SW-24651Ordered wrong variant₹899Refunded
#SW-24640Late delivery₹3,050Rejected — outside 7 days
#SW-24612Missing item in parcel₹649Investigation

Refund reasons — last 30 days

Details
Size / fit issue36%
Not as described25%
Damaged in transit17%
Changed mind13%
Wrong item shipped9%
Adding a size chart to the Kurta Set listing cut size-related returns by 22% in two weeks.
Shipping & delivery
4 courier partners · 1,842 shipments in transit · pickup cut-off 6:00 PM IST
In transit
1,842
+128 across 4 partners
On-time delivery
91.6%
+1.4 pt against promised date
RTO rate
6.2%
-0.9 pt COD-heavy pincodes
Avg delivery time
2.8 days
-0.4 day metro to metro 1.6 days

Active shipments

Track all AWBs
AWBOrderCourierDestinationModeWeightPromisedStatus
8391042217#SW-24817DelhiveryPune 411045Prepaid0.9 kg18 SepPicked up
77120044912#SW-24815Blue DartKochi 682020Prepaid2.4 kg18 SepIn transit
EE884512#SW-24812Ecom ExpressJaipur 302017Prepaid1.1 kg16 SepOut for delivery
XB5591220#SW-24809XpressbeesNagpur 440010COD ₹2,2480.6 kg17 SepUndelivered · attempt 2
8391039845#SW-24803DelhiveryAhmedabad 380015Prepaid3.8 kg15 SepDelivered
EE884477#SW-24790Ecom ExpressHyderabad 500084Prepaid1.7 kg15 SepDelivered
XB5590118#SW-24788XpressbeesLucknow 226010COD ₹1,4990.5 kg19 SepManifested
77120039001#SW-24794Blue DartGurugram 122018Reverse pickup0.7 kg19 SepReturn in transit

Courier partner scorecard

Rate contracts
PartnerShareOn-timeRTOAvg cost/shipment
Delhivery41%
5.4%₹68
Blue Dart24%
3.1%₹104
Ecom Express21%
7.2%₹61
Xpressbees14%
9.8%₹54

Zone & rate rules

Add rule
Zone C — rest of India
0.5 kg base + 0.5 kg increments
₹49 (free above ₹999)
₹49 flat
Delhivery → Ecom Express fallback
4–6 working days
COD is auto-disabled for pincodes where RTO exceeded 20% in the last 60 days — 412 pincodes affected.
Reports & coupons
FY 2026–27 · Apr to Sep · figures GST-inclusive unless marked
Revenue MTD
₹1.42 Cr
+21.3% vs Sep 2025
GST collected MTD
₹16,84,210
Filing due 11 Oct 2026
Discount given MTD
₹9,41,760
+14.2% 6.6% of gross sales
Gross margin
38.4%
-1.1 pt higher courier + discount cost

Monthly net revenue — FY 2026–27

Compare last year
Apr
May
Jun
Jul
Aug
Sep
Oct*
Nov*
* Oct–Nov are forecast values from the festive plan (Navratri + Diwali), not actuals.

Coupon performance — last 30 days

Create coupon
CodeTypeRedemptionsDiscount givenRevenue drivenStatus
GANESH1515% up to ₹7504,182₹5,12,400₹41,60,000Active
FIRST200₹200 off first order2,910₹5,82,000₹28,40,000Active
PREPAID50₹50 off prepaid6,344₹3,17,200₹1,08,20,000Active
MONSOON1010% sitewide2,841₹4,26,150₹31,10,000Expired
BULK5PLUS₹500 off above ₹4,999612₹3,06,000₹42,80,000Active
WINBACK300₹300 off lapsed users184₹55,200₹4,90,000Low uptake
DIWALI2525% up to ₹1,5000₹0₹0Scheduled · 12 Oct

Order status split

Last 30 days
Delivered74%
In transit14%
Returned / RTO7%
Cancelled5%
Delivered share improved 3 pt after prepaid nudges (PREPAID50) reduced COD-linked RTO.

Channel performance

Attribution model: last click
ChannelSessionsOrdersConversionRevenueAd spendROAS
Organic search1,84,2106,842
₹1.18 Cr——
Instagram ads2,41,8807,914
₹1.34 Cr₹18,40,0007.3x
Google Shopping1,12,4404,180
₹74.2L₹12,10,0006.1x
WhatsApp broadcast38,9202,614
₹48.6L₹1,20,00040.5x
Email51,3401,802
₹31.4L₹64,00049.1x
Direct96,7203,441
₹62.8L——
Affiliate27,110688
₹11.9L₹2,40,0004.9x